Shared Experience: Personalised Omnichannel Communications: What Works, What Doesn’t

Personalised Omnichannel Communications: What Works, What Doesn’t

Wednesday 16^th July - 12:00-1:00pm

Virtual Session

Session Overview:

Plenary introduction

• Setting the Stage: Why Personalisation Matters
• Shift from traditional to personalised omnichannel communications

Panel discussion (practical focussed i.e. top tips, what good looks like, real examples that have worked well/not worked well)

• Segmentation
  • Building HCP segments using insights on behaviour and beliefs
  • Real-world examples of effective segmentation
• Crafting Personalised Content
  • Aligning message tone, content, and format with segments
  • Compliance and approval considerations
• Omnichannel Content Deployment
  • Choosing the right channels for each segment
  • Timing and sequencing for maximum relevance
• Measuring the Impact
  • Defining meaningful metrics aligned with engagement and business goals
  • Continuous optimisation based on feedback and performance 

Panel Includes:

• Jess Blackwell - Camino Communications
• Roland Burch - Nephrology & Haematology Brand Manager | Sobi UK & Ireland. 
• Third Panellist TBC