This course comprises 3 x one and half hour virtual sessions with up to 45 minutes home preparation required for each (6 CPD credits)
Virtual sessions held 10:00 – 11:30 hrs (UK Time)
12th, 14th and 16th October 2020
Stories change the way people think, feel, and act. They can inspire in a way that cold, hard facts can’t. Stories are used to help explain, engage, and persuade.
In a sector which revolves around patients, we need to ensure that they are at the heart of our narrative. Instead of just looking at theory on why storytelling is important, this course will provide a step-by-step framework on how to develop a compelling and influential story.
“This course has made me re-assess the way I approach all of our communications and has given me the tools to create a narrative and a purpose to even the most dry, scientific content" Delegate
This course is aimed at:
- Mid-level professionals who’d like to bring storytelling into their communications campaigns
- Seasoned communicators who are looking to hone their storytelling skills
Trainer: Imogen Hitchcock
Imogen’s mission is simple – she wants to change the way companies tell their story. She believes even the driest corporate messages can be transformed into powerful, human-based stories, free from corporate jargon. Her experience is wide and varied ranging from developing campaigns around dog pooh, to preparing C-suite executives for hostile media interviews. Across her career, she has worked for a range of companies – from public sector to Fortune 50 multinationals to medtech start-ups. She loves social media, wonderful writing, rugby, and the Archers.
Access to HCA Online Event
Approximately 24 hours in advance, you will receive by email a link with details about how to access this event. We use Zoom as our digital platform. Zoom also has Android and iOS apps which can be downloaded in advance should you wish to participate using a mobile device.
N.B. Please ensure you have registered at least 24 hours in advance in order to receive login details.