Hear how companies and charities outside of healthcare such as Diageo, Comic Relief, Amazon and Mediacom are gaining competitive advantage by successfully integrating voice into their marketing mix. At this exclusive event they come together to share their insights and benchmarks.
Our colleagues at Say It Now, who have previously run ‘voice’ workshops for the HCA, have extended an invitation to all HCA members to join this informative event. Register here and you will receive the login details around 24 hours before the event.
10:00 Welcome
Say It Now will offer a brief introduction to the morning, an exclusive sneak peek into some upcoming work and first ever sharing of industry benchmarks from a white paper to be released after the event.
Charles Cadbury, CEO, Say it Now
10:10 The role of voice in charitable donations
Comic Relief were one of 4 charities that participated in a large scale, first of it's kind, project Say It Now ran in conjunction with Global Radio from September 2020 to April 2021. Aisha will share some learning and benchmarks about their first foray into voice as a donation channel and plans for the future.
Aisha Siddiq, Senior Partnership Manager - Sport & Technology, Comic Relief
10:25 "Alexa, Open Berocca Boost." The journey of a Global Media First
In February 2021 Campaign Magazine reported a 'Global Media First' for German pharmaceutical behemoth Bayer with a radio campaign allowing listeners to purchase a physical packet of 'Berocca Boost', using simple voice commands, directly from an advert played to them on their smart speaker. Tom was one of the architects of this campaign and will walk through the way the campaign originated, how an expert multi-disciplinary team came together and what's next for Mediacom in the world of voice.
Tom Barker, Global Digital Director, Mediacom
10:40 "Alexa, Abre Talisker Tasting." Bringing Talisker Tasting to Spain, a global view on voice commerce and innovation
Say It Now have been working with Diageo since 2018 and this year are supporting the global expansion of Diageo's reach in voice. Jimmy will talk through why innovation is so key to Diageo and how he thinks about the role voice plays in the customer buying journey as well as sharing a little more about what's happening in Spain...
Jimmy Klein, Global Digital Innovation Manager, Diageo
10:55 Getting to know Alexa
What's are the current capabilities of Alexa, what does the global reach for the platform look like, what are some of the killer features of the platform and where is this all going? As global developer liaison lead for Alexa Jeff has been shaping the knowledge of the community breathing life into the Alexa platform and always surprises and delights...
Jeff Blankenburg, Principal Technical Evangelist, Alexa at Amazon, Amazon
11:10 Panel discussion
We'll be collating all questions for the morning and Maria will ensure all audience questions are responded to as well as digging deeper into the subjects covered.
11:25 Closing remarks
A wrap up with the golden nuggets from the morning's incredible insight.