This highly interactive course will help participants better understand the strategic thinking and tactical planning that goes into developing a medical communications programme at different stages of a product’s lifecycle.
Overall Learning Objectives
Provide participants with the ability to:
- Understand the difference between an objective, strategy and tactic
- Understand the challenges involved for a new product entering a competitive market place and the role that medical communications can play
- Be able to design a top-line medical communications strategy and tactical plan to support a product in Phase II/III
- Quickly develop strategies and activities to address potential post-launch scenarios
Content
Comprising mostly of small group breakout sessions interspersed with plenary sessions led by experienced experts, the course will use a pan-European case study to offer a perfect opportunity to gain hands on experience in the safety of a group training environment – allowing attendees to focus on developing and refining skills and gaining insights on best practice from experts and peers alike.
Presenters:
• Emma Kenny, AXON Communications
• Chris Hall, Aurora
• Barbara Byth, HCG
• Andrea Cole, Ashfield MedComms
Who should attend:
The course (based on a hypothetical, pan-EU product) has been specifically developed for mid-level account managers and/or medical writers who would benefit from better understanding the strategic planning that shapes Med Comms tactics they may work on.
Here is what previous participants want you—their peers and colleagues—to know about this course, and why they would recommend it:
- ‘Very helpful and informative. Good format and great trainers’
- ‘Helped us to understand how the tactics we support will fit into the bigger client strategy’
- ‘An excellent interactive format for learning’
- ‘Hands on, interactive course – easy to see how to put into practice’
- ‘Very applicable to planning and pitch processes, especially if pre-launch opportunity hasn’t been available’
- 'It was informative and interactive - really helpful to work through scenarios rather than just be lectured at'
- 'It was great to work through a hypothetical task with likeminded people to prepare for real life tasks'
Please note that Part 1 is delivered over two sessions: a virtual introduction session on 20th March and an in-person session on 26 March. Participants can do Part 2 without having done Part 1, although doing both parts is preferred.
Sections:
Developing a pre-launch strategy and tactical plan (part one)
Adapting strategic plans to post-launch scenarios (part two):