Discover Targeted TV Paid-For Communication: An innovation that many in the sector are missing out o

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General information

Most of your communication strategies will plan for targeted social campaigns, but do you ever plan for targeted TV paid-for communication? Probably not, as TV commercials have traditionally represented too broad and expensive a platform for most.

That has changed!

New technology allows for TV advertising to be both targeted and affordable, whilst still harnessing the engagement and credibility of TV media; something digital communications can struggle to bring.

TV media spend can start from as little as £5k, with viewers being targeted by postcode, profile and lifestyle.

Hear how addressable TV advertising works, and therefore how you can add it to your communications arsenal.

What makes good content?

What’s the process to get your ad to air?

Hosted by creative production agency and HCA member, LIQUONA.

Presenters:

Matt Day, Co-Founder and Creative Director at Liquona  

Ellie Naber, Sky Adsmart  

Discover Targeted TV Paid-For Communication: An innovation that many in the sector are missing out on

2021-03-11

45 minutes