Note: this event is free for all HCA members and our colleagues from MedComms Networking
Language is powerful. It can make people feel valued and empowered, or excluded and stereotyped. And the meanings and connotations of words can change quickly. Your writing can have a big impact on your audiences by using appropriate, inclusive language.
In this Shared Experience, we will discuss the importance of inclusive language and specific tips and best practices for writing about topics such as race and ethnicity, sex and gender, sexual orientation, and disability. Also addressed are common questions and barriers, and you will be provided with tools and strategies to help you write and advocate for clear, inclusive, medically accurate language.
Areas covered will include:
- Benefits of using inclusive language in medical writing
- Researching and selecting appropriate inclusive language for a given health topic
- Strategies you can use when writing to advocate for inclusive language choices throughout the editorial process
Target Audience: All those who write, manage, commission or utilise medical writing
About the Presenter
Stacy Robison, MPH, MCHES, President and Co-founder of CommunicateHealth, Inc, is a recognized expert in health literacy and clear communication — and recipient of the 2018 AMWA McGovern Award. She oversees CommunicateHealth’s content and design teams, using a human-centered design approach that prioritizes clear, inclusive language as a way to promote health behaviour change among diverse audiences.
Under Stacy’s leadership, CommunicateHealth has become a leader in the field — since 2013, the weekly We © Health Literacy email series has shared actionable tips and best practices with health communicators on topics ranging from gendered design to person-first language to racism and COVID-19.