Strategic Planning in Pre-Launch Medical Communications

General information
This highly interactive course will help participants better understand the strategic thinking that goes into developing a medical communications programme for a pre-launch product and, in particular, understand the clear link between objectives, strategies and tactics.
The course (based on a hypothetical, pan-EU product launch) has been specifically developed for mid-level account managers and/or medical writers who would benefit from better understanding the strategic planning that shapes pre-launch Med Comms tactics they may work on.
Here is what previous participants want you—their peers and colleagues—to know about this course, and why they’d recommend it:
  • ‘Very helpful and informative. Good format and great trainers’
  • ‘Helped us to understand how the tactics we support will fit into the bigger client strategy’
  • ‘An excellent interactive format for learning’
  • ‘Good overview, interactive’
  • ‘Hands on, interactive course – easy to see how to put into practice’
  • ‘Very applicable to planning and pitch processes, especially if pre-launch opportunity hasn’t been available’
Learning objectives
By the end of this course, participants should be able to:
  • Know the difference between an objective, strategy and tactic
  • Understand the challenges involved for a new product entering a competitive marketplace
  • Understand the role of medical communications in supporting a product through Phase II/III development
  • Be able to design a top-line medical communications plan supporting a product that is in Phase II development and entering into Phase III  in
Key content
‚ÄčThis interactive course, which comprises plenary and small group breakout sessions, offers participants the perfect opportunity to gain hands-on experience in developing their strategic thinking in the safety of a group training environment – allowing them to focus on developing skills and knowledge from seasoned experts and peers alike. Perhaps the most important aspect of this course is that it provides participants with the opportunity to step away from the day-to-day focus on delivering tactics to better understand the strategic thinking and processes that go into developing effective Med Comms plans. Additionally, a key draw for many who chose to attend this course is the opportunity to network with and meet like-minded colleagues from across our industry.


  • Miranda Dini, Axon Communications
  • Emma Kenny, Axon Communications
  • Chris Hall, Aurora
  • Kathryn Sparrow, Intercomm International
  • Jelena Lee, Bioscience
  • Bettina Cortezi, Associate Member
  • Barbara Byth, Synergy Medical

Timings:   09.00–17.30, followed by drinks and networking
£450.00 per person (ex. VAT)

£270.00 per person (ex. VAT)

£270.00 per person (ex. VAT)

£700.00 per person (ex. VAT)
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Strategic Planning in Pre-Launch Medical Communications

Edelman, Southside, 105 Victoria Street, London SW1E 6QT

Mon 18 Feb 2019

9:00 AM - 5:30 PM GMT
(10:00 AM - 6:30 PM CET)