Stories change the way people think, feel, and act. They can inspire in a way that cold, hard facts can’t. Stories are used to help explain, engage, and persuade.
In a sector which revolves around patients, we need to ensure that they are at the heart of our narrative. Instead of just looking at theory on why storytelling is important, this one-day course will provide a step-by-step framework on how to develop a compelling and influential story.
This course is aimed at:
Trainer: Imogen Hitchcock
- Mid-level professionals who’d like to bring storytelling into their communications campaigns
- Seasoned communicators who are looking to hone their storytelling skills
Imogen’s mission is simple – she wants to change the way companies tell their story. She believes even the driest corporate messages can be transformed into powerful, human-based stories, free from corporate jargon. Her experience is wide and varied ranging from developing campaigns around dog pooh, to preparing C-suite executives for hostile media interviews. Across her career, she has worked for a range of companies – from public sector to Fortune 50 multinationals to medtech start-ups. She loves social media, wonderful writing, rugby, and the Archers.