Effective storytelling in healthcare communications

General information
Stories change the way people think, feel, and act. They can inspire in a way that cold, hard facts can’t. Stories are used to help explain, engage, and persuade.
In a sector which revolves around patients, we need to ensure that they are at the heart of our narrative. Instead of just looking at theory on why storytelling is important, this one-day course will provide a step-by-step framework on how to develop a compelling and influential story.
This course is aimed at:
  • Mid-level professionals who’d like to bring storytelling into their communications campaigns
  • Seasoned communicators who are looking to hone their storytelling skills
Trainer: Imogen Hitchcock
Imogen’s mission is simple – she wants to change the way companies tell their story. She believes even the driest corporate messages can be transformed into powerful, human-based stories, free from corporate jargon. Her experience is wide and varied ranging from developing campaigns around dog pooh, to preparing C-suite executives for hostile media interviews. Across her career, she has worked for a range of companies – from public sector to Fortune 50 multinationals to medtech start-ups. She loves social media, wonderful writing, rugby, and the Archers.
Learning objectives
Through a process of formal presentations, discussion and practical exercises, this one day course will look at the following:
  • What makes a story persuasive and why it’s not all “once upon a time”
  • The six elements needed in a story – and how you can adapt it to a corporate setting
  • How to be understood through stripping an idea to its core and communicating in a way that’s clear, concise, and human
  • How to develop influential narrative from corporate messaging
  • Examples of great storytelling across channels and sectors
  • How to move negative messages to positive stories
  • How you can apply what you’ve learnt to your own organisation
  • How to convince leaders on the power of storytelling
£450.00 per person (ex. VAT)

£270.00 per person (ex. VAT)

£270.00 per person (ex. VAT)

£700.00 per person (ex. VAT)
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Effective storytelling in healthcare communications

12 Bloomsbury Square, WC1A 2LP

Wed 09 Oct 2019

9:30 AM - 5:00 PM BST
(10:30 AM - 6:00 PM CEST)