Stories change the way people think, feel, and act. They can inspire in a way that cold, hard facts can’t. Stories are used to help explain, engage, and persuade.
In a sector which revolves around patients, we need to ensure that they are at the heart of our narrative. Instead of just looking at theory on why storytelling is important, this one-day course will provide a step-by-step framework on how to develop a compelling and influential story.
This course is aimed at:
- Mid-level professionals who’d like to bring storytelling into their communications campaigns
- Seasoned communicators who are looking to hone their storytelling skills