Edelman Trust Barometer

We invite you to a very special networking evening where this year’s unique health related insights from the industry respected global study, the Edelman Trust Barometer, will be shared and the implications for health communications strategy and policy development discussed.  Access to the event is exclusively for HCA members. 

The event will be held at Edelman’s offices, Southside, 105 Victoria Street, London SW1E 6QT (the same building as the ABPI) and will commence with drinks at 5.30pm, followed by presentations at 6.00pm, with further drinks and networking continuing until 8.30pm.  The HCA is grateful to Edelman for agreeing to share their Trust Barometer insights with members.

For the last 18 years, the Edelman Trust Barometer has tracked levels of trust across the world in the four institutions of business, government, media and NGOs.

During that time trust has shifted from authorities to peers and back again, the credibility of CEOs has risen and fallen, and business has begun to rival NGOs as the most trusted institution.  During the nearly two decades of change, however, one thing has remained depressingly the same:  disappointing levels of trust in the healthcare industry.  Indeed the survey shows that only 54% of people trust the pharmaceutical industry to do the right thing.

To hear more detail and to enjoy an evening of networking, join us on the 17th May from 5.30pm.  You will need to register to attend this event.  Please ensure you are logged in to your HCA members account in order to register.