Discover Targeted TV Paid-For Communication: An innovation that many in the sector are missing out on
Most of your communication strategies will plan for targeted social campaigns, but do you ever plan for targeted TV paid-for communication? Probably not, as TV commercials have traditionally represented too broad and expensive a platform for most.
That has changed!
New technology allows for TV advertising to be both targeted and affordable, whilst still harnessing the engagement and credibility of TV media; something digital communications can struggle to bring.
TV media spend can start from as little as £5k, with viewers being targeted by postcode, profile and lifestyle.
Hear how addressable TV advertising works, and therefore how you can add it to your communications arsenal.
What makes good content?
What’s the process to get your ad to air?
Hosted by creative production agency and HCA member, LIQUONA.
Speakers will include Matt Day, Co-Founder and Creative Director at Liquona, and Terry Ketteridge, Sky Adsmart Sales Manager.
Matt Day: Co-founder and Creative Director at Liquona
Through the medium of the moving image, Liquona develops and innovates creative content for a diverse range of PR and comms agency clients. Matt was previously a Producer and Director for the BBC and a film maker by trade, travelling internationally to capture compelling stories on camera.
Matt oversees the creative output at Liquona and advises clients on moving image strategy. He is passionate about leveraging creative and innovative solutions to achieve audience cut through.
Terry Ketteridge: Sky Adsmart Sales Manager
Sky adsmart levels the playing field so that businesses of all sizes can benefit from the advertising impact of TV.
Terry is the Regional Sales Manager for AdSmart London and has been working in the AdSmart department of Sky for the past four years. He introduces brands to the world of addressable TV services, working with agencies and advertisers direct. He believes that companies who advertise their products or services should reach their target audience, and what better way to do that, than on one of the most powerful advertising mediums on the planet - TV!