Business Writing for Account Handlers

General information
This course has been designed specifically for junior to mid-level account handlers who want to write excellent communications to their clients, colleagues and creative partners.

Excellent business writing is clear, straightforward and appropriate to the situation. It enables you to achieve your own objective. It meets the needs of the people who read it. But it is still personable. It sounds like one person talking to another, not an organisation communicating with a corporation.

You will cover all the key areas of business writing in your job – project updates, plans, briefs confirming your clients’ requirements, instructions for creatives, event invitations and specific communications (such as approaching your clients’ customers/partners/contacts with invitations to join an advisory board).

Led by a specialist business copywriting trainer and coach.
 
Please note that this course will not directly cover press releases, copywriting or creative writing. However, some of the writing tools that you’ll learn on this course are applicable to those types of writing.
Learning objectives
On this course, you’ll develop a writing toolkit which you can use to produce business communications that hit the mark.

You will learn how to:
  • work out what to write - by defining your purpose and considering your audience
  • write clearly – by using plain English effectively
  • write persuasively – by flexing your tone-of-voice, structuring your argument and finishing with a compelling call-to-action
  • handle difficult communications – such as responding to complaints or aggressive emails
  • communicate with your clients’ customers and partners - including writing invitations
  • write more efficiently with a quicker, easier drafting process
  • proofread effectively
  • manage email so it doesn’t take over your life
£450.00 per person (ex. VAT)

£270.00 per person (ex. VAT)

£270.00 per person (ex. VAT)

£700.00 per person (ex. VAT)
Business Writing for Account Handlers

12 Bloomsbury Square, WC1A 2LP

Mon 26 Nov 2018

9:30 AM - 5:00 PM