This course has been designed specifically for junior to mid-level account handlers
who want to write excellent communications to their clients, colleagues and creative partners.
Excellent business writing is clear, straightforward and appropriate to the situation. It enables you to achieve your own objective. It meets the needs of the people who read it. But it is still personable. It sounds like one person talking to another, not an organisation communicating with a corporation.
You will cover all the key areas of business writing in your job – project updates, plans, briefs confirming your clients’ requirements, instructions for creatives, event invitations and specific communications (such as approaching your clients’ customers/partners/contacts with invitations to join an advisory board).
Led by a specialist business copywriting trainer and coach.
Please note that this course will not directly cover press releases, copywriting or creative writing. However, some of the writing tools that you’ll learn on this course are applicable to those types of writing.