“WHAT you communicate is science. Shouldn’t science define HOW you communicate?”
Behavioural science in healthcare communications
The session will cover the theory of behavioural science, provide examples from other industries, describe a research project utilising behavioural science in Parkinson’s disease, explain how behavioural science can be incorporated into planning and how it will increase the effectiveness and efficiency of your communications. This practical session will equip you to introduce the concepts and practice of behavioural science into your communication planning and implementation
GOALS OF THE SESSION:
- To define what behavioural science is and to deal with common misconceptions
- To demonstrate the value of behavioural science in creating highly effective and efficient healthcare communications
- To provide the latest research and thinking about behavioural science in healthcare communications
- To understand how behavioural science can be incorporated into healthcare communications planning
Who should attend this session?
- The session will be invaluable to people in pharma, biotech and medical device organisations that have responsibility for communications such as Medical Affairs and Marketing staff.
- People in healthcare communications agencies, especially those involved in designing and implementing programmes, will find the course relevant and likely to change their practice.
Learning Objectives:
This 1.5-hour session (1 hour presentation and 30-minute Q and A) will provide attendees with:
- An understanding of the theory and practice of behavioural science in healthcare communications
- An understanding of why behavioural science is an important and natural evolution in healthcare communications planning
- The capability to introduce behavioural science into your communication programme development
- Knowledge enabling you to avoid the trap of recommending or repeating ineffective approaches, building more effective and efficient healthcare communications
WHEN IS THE SESSION?
Tuesday 14th January at 12:30pm UK time
Who is delivering the session?
The session will be designed and delivered by the team at Alpharmaxim, experts in the utilisation of behavioural science
“In an increasingly complex and competitive healthcare environment, where resources are squeezed and time is limited, utilising behavioural science will ensure that communications are as effective and efficient as possible.”
Will Hind, Founder and CEO, Alpharmaxim