Shared Experience: Unlocking creativity to spark healthcare conversations

Unlocking creativity to spark healthcare conversations

Dive into the strategy and creative that helped Specsavers disrupt the norm with Rick Astley’s misheard version and create a national conversation on hearing loss 🎶

Presenters

• Natasha Weeks, Virgo Health, Executive director, Consumer Health
• Alex Wood, Golin, Chief Creative Officer

OVERVIEW
To start a new, less scary conversation about hearing loss and encourage people to get their hearing tested, Specsavers turned one of the most famously misheard songs into a hearing test you couldn’t ignore. Re-recording Rick Astley’s Never Gonna Give You Up with the wrong lyrics people have been mishearing for years – then releasing it by ‘Rick-Rolling’ the world and creating a national conversation on hearing loss. Join the team behind Specsavers’ disruptive audiology campaign for a conversation on creativity in healthcare and a look at the insights, strategy and creative that led to this cultural moment, as well as the learnings along the way.

This virtual session will include:

• How Specsavers made Rick Astley’s iconic song a hearing test phenomenon
• A deep dive into the strategy and insights that led to unignorable healthcare creative
• Using earned-first, integrated media strategy to bring creative campaigns to life
• Overcoming the challenges of delivering big creative within healthcare
• … And the art of balancing humour and healthcare messages
• Best practices for ideating in healthcare