These highly interactive courses will help participants better understand the strategic thinking and tactical planning that goes into developing a medical communications programme at different stages of a product’s lifecycle.
Learning Objectives
Provide participants with the ability to:
- Understand the difference between an objective, strategy and tactic
- Understand the challenges involved for a new product entering a competitive market place and the role that medical communications can play
- Be able to design a top-line medical communications strategy and tactical plan to support a product in Phase II/III
- Quickly develop strategies and activities to address potential post-launch scenarios
Content
Comprising mostly of small group breakout sessions interspersed with plenary sessions led by experienced experts, the course will use a pan-European case study to offer a perfect opportunity to gain hands on experience in the safety of a group training environment – allowing attendees to focus on developing and refining skills and gaining insights on best practice from experts and peers alike.
Presenters:
• Emma Kenny, AXON Communications
• Chris Hall, Aurora
• Barbara Byth, Synergy
• Kathryn Sparrow, Makara Health Communications
Who should attend:
The course (based on a hypothetical, pan-EU product) has been specifically developed for mid-level account managers and/or medical writers who would benefit from better understanding the strategic planning that shapes Med Comms tactics they may work on.
Here is what previous participants want you—their peers and colleagues—to know about this course, and why they would recommend it:
- ‘Very helpful and informative. Good format and great trainers’
- ‘Helped us to understand how the tactics we support will fit into the bigger client strategy’
- ‘An excellent interactive format for learning’
- ‘Hands on, interactive course – easy to see how to put into practice’
- ‘Very applicable to planning and pitch processes, especially if pre-launch opportunity hasn’t been available’
- 'It was informative and interactive - really helpful to work through scenarios rather than just be lectured at'
- 'It was great to work through a hypothetical task with likeminded people to prepare for real life tasks'
Delegates can attend the whole course or choose individual sessions (please note the introduction on 23rd January is attended by all delegates. Please note that Parts One and Two go together).
To attend the full course, comprising all four sessions below, please book your place on this page (see red box, 'Book This Event', on right hand side).
Dates:
Introductory Session: 23rd January 2023 9.00am – 10.30am (ALL ATTEND)
Developing a pre-launch strategy (part ONE): 30th January 2023 9.00am – 12.30pm
Developing a pre-launch tactical plan (part TWO): 6th February 2023 9.00am – 12.30pm
Adapting strategic plans to post-launch scenarios (part THREE): 13th Febuary 2023 9.00am – 12.30pm
HOW TO BOOK INDIVIDUAL SESSIONS (below):
Developing a pre-launch strategy (part 1)
Introductory session: 23rd Jan 9.00am – 10.30am
Main session: 30th Jan 9.00am – 12.30pm
Register here
Developing a pre-launch tactical plan (part 2)
Introductory session: 23rd Jan 9.00am – 10.30am
Main session: 6th Feb 9.00am – 12.30pm
Register here
Adapting strategic plans to post-launch scenarios (part 3)
Introductory session: 23rd Jan 9.00am – 10.30am
Main session: 13th Feb 9.00am – 12.30pm
Register here
Pricing for Individual Sessions as follows:
Member cost: £250 + vat
Associate or Patient Group Member cost: £150 + vat
Non-Member cost: £390 + vat
Access to HCA Online Events
Please find the link to all HCA events via My Events section under the Members' Area of the website. The link to the event will be made live on the day.
We use Zoom as our digital platform. Zoom also has Android and iOS apps which can be downloaded in advance should you wish to participate using a mobile device.