Presenter - Ruth Dale - Award-winning behavioural science marketer
How well do you really know your audience? How behavioural science can help put people at the heart of healthcare comms
Understanding our patients and the people we help is key to effective and impactful healthcare comms.
This bite-sized session exploreed how you can use behavioural science - inhouse and agency - to deepen your understanding of your audience.
The session covered:
- The intention-action gap - why we (and your audience!) don't do what we say we're going to do!
- Behavioural science - what are these new must have skills everyone is talking about?
- What you need to know about using behavioural science to develop your your audience insight
Click here To download the Empathy Map as promised in the recording
Biography: Ruth Dale
Ruth Dale is a coach, trainer, and podcast host of the Behaviour Change Marketing Bootcamp. She has applied behavioural science to marketing and communications for over 15 years to tackle society's biggest challenges, including vaccination, smoking, weight loss, getting active, and mental health.
Ruth has won awards for work on antimicrobial resistance, skin cancer, and reducing demand in A&E. She strongly believes that marketing can have a positive impact, which was demonstrated when she won the HSJ Award for Social Marketing.
Ruth has worked in various roles across the NHS, including in Primary Care Trusts, Public Health in Local Authority, and Public Health England. She has experience running a busy comms department with no budget, responding to press, planning strategy, delivering multiple campaigns, and managing stakeholders.
Ruth is passionate about behavioural science and believes it can add missing notes to the harmony of any campaign.