HCA & 90TEN Webinar Series
Accessible Patient Engagement: why the status quo is not good enough
Watch back this lively panel discussion to learn from our panellists about how they develop accessible communications to reach different communities. Hear their top tips and key considerations for the healthcare and pharma industry.
Facilitator: Lizzie Perdeaux - Scientific Director, Patient Partnerships, Envision PharmaGroup
Our panellists:
- Laura Dibb, Head of Communications, Cystic Fibrosis Trust
- Sophie Randall, Director, Patient Information Forum
- Marta Moreno Monasterio, Global Medical Information Manager, Ipsen
- Annie Green - Global Head of Medical Information, Ipsen
Our expert panellists shared their perspectives on, insights about and approaches to health literacy and accessibility, addressing questions such as:
- Why is improving health literacy and accessibility important for patient outcomes and overall public health?
- How do health literacy challenges contribute to disparities in healthcare?
- How have recent healthcare regulations or policies shifted the focus on making health information more accessible?
- What are the biggest challenges healthcare providers face when trying to communicate complex information to patients?
- What is considered best practice for ensuring that health information is accessible to people with different cognitive and learning needs?
- How can industry assess and improve their own health literacy and accessibility standards?
This webinar forms part of a series, brought to you by the HCA and communications agency 90TEN – part of Envision Pharma Group – that facilitates in-depth knowledge-sharing and discussion across a range of patient advocacy topics.