2024 Edelman Trust Barometer

Please join us to hear Edelman present insights from their 2024 Trust Barometer survey. This is the largest, annual, global survey of trust in the world, that takes a temperature check on trust within Government, business, media and NGOs. This annual HCA event is always an insightful and informative session for those working in healthcare communications.

Join us for a presentation of the key survey results followed by discussion with a panel of industry experts who will provide their insights with rich discussion exploring the business and communication impact for people working in the health industry and the opportunity for a Q&A.

We’ll unpack how you can leverage these insights to:

• deliver more impactful outcomes for your communications
• understand what actions you can take to build trust in the future
• leverage trust capital to drive health outcomes regardless of where you sit within the healthcare ecosystem

The Panel Includes:

• Eleanor Read - Managing Director, Health at Edelman

• Alison Doughty PhD - Healthcare Innovation Consultant

• Maya Anaokar - Head of Communications and Marketing at the Patients Association

• Pádraig Belton - Freelance Journalist