Omni-channel Marketing

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General information

In this On-demand Shared Experience we aim to demystify omni-channel marketing and look at how we can best apply it in pharma. With contributions from specialists at BMS and Nucleus Global we will aim to achieve 3 Shared Experience learning objectives:

  • Understand what is meant by omnichannel and how is it differentiated from traditional marketing approaches
  • Learn how is it currently applied outside and inside pharma and the potential new applications for pharma
  • Consider the future of omni-channel and how new technologies could help revolutionise how pharma communicates with customers

Omni-channel Marketing


48 minutes