Principles-Based Decision Making

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General information

The 2021 Code of Practice describes four ‘ABPI Principles’ which should guide how activities are conducted and that should underpin pharmaceutical company practice. Pharmaceutical companies and their partners are required to embed these principles within their organisations but in truth many people are unsure how to use ethical principles within the decision-making process.

Dr Nick Broughton, Founding Partner, Ethos Ethics and Compliance Ltd explores principles-based decision making, what it is, and why a reliance solely on a knowledge of ‘compliance’ will continue to fail patients and our industry.



Principles-Based Decision Making

2021-12-01